Natural Account Manager


Icelandic Provisions is an early-stage growth company that provides essential nutrition rooted in the Nordic Food Philosophy.  The flagship product, dairy Skyr, is the only authentic Icelandic Skyr brand in the United States that uses heirloom Skyr cultures and the original recipe that is beloved across Iceland.

The Nordic way of life is not only deeply rooted in the quality of the Icelandic Provisions’ products but runs deep in the organizational culture through the WÁOO (pronounced WOW!) values.  When we are attracting talent to join our growing organization, a natural question we ask is whether the candidate brings the “wáoo” factor?  We describe is as: Welcoming, Ámbitious, Optimistic, and On with the butter!

With a strong consumer and business base to build on, we are looking for product-obsessed, passionate individuals who are energized about rapid growth and achievement and want to be a part of the happy, healthy cultural movement that we are leading.  We believe in putting best-in-class products in the market and take pride in what we are building, “making everything count” along the way.


 We are seeking an energetic, customer focused account manager to help us grow our business in the natural channel. Ideally this candidate would have experience selling into natural independent stores/chains. This person will actively call on a diverse set of accounts, across the country, and be able to manage complexity on a daily basis. They will also have experience presenting sales data both internally and externally; as well as managing brokers. An ideal candidate will have a immense passion for the natural channel/natural foods.

 The customer account manager is responsible for identifying void distribution opportunities, as well as developing and deepening partnerships with existing retailers. This will include conducting new item presentations, creating promotional calendars, refining forecasts, managing trade, and creating shopper marketing programs. The customer account manager will also be responsible for managing and educating broker partners. This position is a remote based position with a willingness to travel up to 60% of the time.

This position is critically important to help us support our partners in the natural channel. This role will report directly to the Director of Sales Natural Channel.



  • Engage with natural food retailers and distributors to sell the full portfolio of Icelandic Provisions in line with retailer goals and initiatives.
  • Direct sales calls to natural independent chains involving both in person and remote meetings.
  • Manage and grow an existing book of business.
  • Manage and build relationships among stores, retailer headquarters, as well as distributors.
  • Direct management and engagement of a large broker network.
  • Accurate and timely sales volume forecasting and trade spend management.
  • Develop and implement sales incentive programs with broker network.
  • Prepare and conduct effective sales meetings, presentations, and trainings.
  • Cross-functional engagement across marketing, operations, finance, and senior leadership.
  • Be organized and able to utilize sales operation platforms: Trade Management System, SPINS data, Nielsen Data


  • Bachelor’s Degree with a minimum of 1+ year sales experience in the CPG industry in the sales and/or related functions (MUST)
  • Position requires excellent interpersonal, analytical, organizational, communication, presentation, and time management skills (MUST)
  • A passion and deep knowledge base of natural foods (MUST)
  • Highly organized with the ability to manage multiple projects against deadlines (MUST)
  • Creative mindset on how to engage and support key retail partners (MUST)
  • Knowledgeable of market and industry trends, competitors, and leading customer strategies (MUST)
  • Has authentic passion for Icelandic Provisions’ brand and is energized by working with a small and passionate team  (MUST)
  • Previous broker management experience highly preferred (Preferred)
  • Experience using syndicated sales data (SPINS) in sales presentations (Preferred)
  • Direct customer selling experience preferred, both at store and headquarter level (Preferred)
  • Ability to inspire and lead sales teams (Preferred)
  • Proficiency in Microsoft Excel and PowerPoint (MUST)
  • Travel requirement, approx. 25-60% (MUST)


The ideal candidate for any role within Icelandic Provisions needs to align to the values by exemplifying WÁOO (pronounced WOW!)  in the way that they lead.  We will naturally be assessing for the “wáoo” factor (i.e., did they “wáoo” you and will they “wáoo” others?)  Here’s how we describe it:  Welcoming, Ámbitious, Optimistic, On with the butter!

  • WELCOMING – Food is one of the greatest connectors we have as humans.  In the English language the word “companion,” in Spanish the word “companero,” in Italian the word “compagno,” and in French the word “copain” all come from the Latin meaning“with whom one eats bread.”  We love this because we are a provisions company, and we value and embrace how food brings us together.  So, it’s only natural that we look for talent that is hospitable and welcoming, treating and accepting others in a way that is consistent with the culture at IP.
  • AMBITIOUS – We have big dreams.  We are eager, brave, passionate and love to punch above our weight. We compete in one of the most competitive categories in the consumer-packaged goods retail landscape and we are a small and mighty team.  We are seeking individuals who are smart, entrepreneurial, and energized by charging toward a common goal to join our team.
  • OPTIMISTIC – We are a glass half full company.  Iceland is regarded as one of the happiest countries on earth despite being dark for much of the year. We are looking for individuals who are focused on the upside, shy away from negativity, and know how to persevere no matter what the circumstances are.
  • ON WITH THE BUTTER! – Put simply we do not like to dilly-dally. We connect dots, move, and then move on. There is an Icelandic phrase that is used to encourage people to get on with it called “áfram með smjörið” which literally translates as “get on with the butter.”  We are seeking individuals who know how to make informed decisions and then quickly action them.


  • You think working in a fast paced, ever changing, entrepreneurial environment is exciting.
  • You believe there is always a better way. You ask lots of questions, actively seek the opinions of others and love working collaboratively.
  • You are a “Swiss Army Knife” of talents and are comfortable with the often fluid, changing environment of a startup and want to make a positive and lasting impact.
  • The unknown, the ill-defined or the uncharted motivates you.
  • You are looking for a work environment without a lot of hierarchy, you like empowerment and have a “roll up your sleeves” mentality.
  • You have strong analytical skills balanced with a great sense of logic and pragmatism when it comes to problem solving.
  • You are self-aware, you pay attention to organizational dynamics, and you are comfortable pacing how you influence and drive organizational change.
  • You are both a doer and an optimist.


  • Exciting work environment in a small team and a great deal of autonomy.
  • Flexibility to work remotely or in our New York City offices.
  • Salary Range between $70,000 – $90,000, compensation commensurate with experience.
  • Competitive benefits package includes health, dental, vision insurance and 401k matching.
  • Flexible paid time off (PTO) allowing you to manage your time as it works for you.
  • Delicious Skyr available (for free) in the office.