Marketing Intern

COMPANY BACKGROUND

  • Icelandic Provisions (IP) is on a mission to strengthen bodies and minds through delicious, essential provisions
  • IP has been among the fastest growing yogurt brands in the category since launching in 2016.
  • Distribution has grown from 600 to over 10,000 stores in only four years.
  • Retailers include Whole Foods, Wegmans, Safeway, Kroger, Target, HEB, Meijer, Publix, Ahold and Sprouts.
  • As of Fall 2020, the portfolio has 22 SKUs with new and exciting launches to come in 2021 and beyond.
  • Popular news/media outlet “Consumer Reports” reviewed all major yogurts in the category and concluded that IP was the #1 best tasting and healthiest.
  • In July 2019, IP launched a new whole milk range that has already garnered two different World Dairy Innovation Awards, numerous top picks from key offline and online news media and shout outs by celebrities like Sarah Jessica Parker (unpaid). And in 2020 IP launched an extension of that line called Fruit & Nuts.

Role Overview

  • Icelandic Provisions has a solid consumer and business base to build on and now we’re looking for a motivated and passionate marketer to help grow awareness and love for the Icelandic Provisions brand by bringing it to life in all channels. We are a startup so it’s essential that this individual is comfortable with working in a dynamic, ever-changing work environment.
  • The Marketing Intern role will live and breathe our brand and help translate it in marketing tactics so ultimately consumers know us, join us, stay loyal to us, and advocate for us.  This role ideally will require 20 hours/week for 6 months. This is a paid internship.

Job Responsibilities

  • Support the Marketing team across functions including Brand Marketing, Shopper Marketing, and Marketing Communications
  • Act as point of contact for general administration needs of Marketing team and support cross functional requests

Marketing Support

  • Lead weekly updates to Marketing agenda team discussion
  • Organize team meetings and manage action item follow ups within team and cross-functional meetings
  • Support Marketing team through presentations including screen sharing, following up with sharing documents, etc

Content Management

  • Audit retailer websites to ensure that content, imagery, links are up to date with latest and greatest information
  • Organize current library of content – identify buckets of content types, clear out old versions of files
  • Create folders for future content creation from our agencies

Competitive Analysis

  • Provide monthly updates on competitive activity from a shopper / brand marketing perspective including recent advertising, promotions, partnerships, social posts, etc
  • Execution support
  • Support all retailer accounts by ensuring they have all needed and available imagery for upcoming execution in proper size, format, SKU, and angle
  • Partner with Sales team and broker network to share library of resources for promotional support, feature & display ads, etc

Sample Management

  • Manage and ship shipments of sample product, packaging, swag, etc for both marketing team and sales team – this can be for PR/Influencer mailings or for sales and distributor meetings
  • Monitor and organize inventory in office, ordering samples, swag, packaging when needed
  • Build and manage tracker of shipments to ensure addresses and timing are organized

Database Management

  • Manage and organize Marketing team Dropbox folder including removal of old files, consolidating presentations, and general maintenance

Experience

  • Pursing a Bachelor’s degree in Marketing, Business, Communications, or other related field OR post graduate with a desire for marketing experience
  • Strong copywriting skills
  • Strong communication skills
  • Can work autonomously
  • Enjoys working in a collaborative environment
  • Ability to wear multiple hats and pivot without notice
  • Has passion for marketing and willingness to learn
  • Has passion for the natural foods industry and health + wellness.
  • Approaches work with high integrity, strong EQ and accountability
  • A healthy fascination with Iceland is a plus.

 

YOU’RE AN IDEAL CANDIDATE IF…

  • You are a “Swiss Army Knife” of talents, are comfortable with the often fluid, changing environment of a startup.
  • You ask lots of questions, actively seek the opinions of others and love working collaboratively.
  • The unknown, the ill-defined or the uncharted does not phase you.
  • You are looking for a work environment without a lot of hierarchy, you like empowerment and have a “roll up your sleeves” mentality.
  • You are Welcoming, Ambitious and Optimistic.
  • You are results oriented and have an “on with the butter” approach to your work.