Our Manifesto

Born in Iceland. Up near the Arctic Circle, there’s an island of glaciers, volcanoes, long winters, and bright summer days.

We call it home. Icelandic Provisions is proud to share the foods and traditions that could only come from here. A land of clean, simple agriculture.

And hearty, daring people. No food tastes of Iceland more than Skyr.

Thick. Creamy. Rich in protein, yet light on sugar.

Our clever ancestors created it, to preserve milk’s most essential nutrients.

They discovered a dairy culture that imparted a one-of-a-kind flavor. For over 1,000 years, Skyr has been the favorite sustenance of Vikings, farmers, fishermen, huldufólk (the elves and fairies of Icelandic folklore), wanderers …

All Icelanders, young and old. Today, we make our Skyr in the U.S. much as we always have in Iceland. With the same heirloom cultures our people have passed on, from one generation to the next.

Now we pass it on to you. Verði þér að góðu!

That’s Icelandic for “may it do you good!”

And we know it will.

 

Using the same recipes and cultures that have endured through the centuries, nourishing Icelanders since the days of the Vikings, Icelandic Provisions brings traditional Icelandic Skyr to the United States. It’s high in protein, low in sugar — and it’s rich, creamy and delicious.

01 Enduring ‘Boring’ is not an ingredient we include, in the Icelandic Provisions’ culture nor our product. We always want to make sure that the food we make is interesting or helps illuminate an ingredient or technique that not many know about.
02 Necessary We take our role as a provisions company seriously. That’s why we are committed to creating products that are necessary, not capricious. Staples, not nice-to-haves. Things that you will want to have on hand at all times.

Our Food Philosophy

At Icelandic Provisions, everything we make is guided by our Food Philosophy, a set of guidelines inspired by Nordic food philosophy by which we create products that are as wholesome as they are delicious. We are committed to creating food that is:

03 Mindful We strive always to be mindful of the direct and indirect impact that our food and its production has on you — our consumers — and the world.
04 Nourishing We will always make every nutrient count. We will make a point of knowing everything about the nutritional value and impact of the ingredients we include. We will always try to pack as much nutrition as we can into every gram.

Our Founding Dairy in Iceland

Icelandic Provisions is co-owned by the oldest and largest dairy farm cooperative in Iceland called MS Iceland Dairies, makers of Ísey Skyr. The mentorship of their Skyr-masters helped make Icelandic Provisions the creamy, delicious Skyr that it is today. Ísey Skyr is owned by MS Icelandic Iceland Dairies, a leading Icelandic co-op made up of nearly 600 family-run dairy farms founded in 1927 and headquartered in Reykjavík, Iceland.

Our Founding Team

The story of Icelandic Provisions goes back to the 2013 meeting in Iceland of Jon Flint, Terry McGuire and Gregg Rubin of Polaris Founders Capital (PFC) and MS Iceland Iceland Dairies.

The Americans had, through business visits to Iceland over a 20-year period, fallen in love with Skyr, a unique product of MS Iceland Dairy. They not only fell in love with Skyr, but with Iceland in general ... its dramatic landscapes, unique culture, wonderful people and incredible food. The partners ate a lot of Skyr ... for breakfast, lunch, and for post-workout protein ... and they were frustrated that they couldn't buy it everywhere they traveled in the US. They were convinced they needed to bring Skyr to the US, but would only do it if they could bring the original, authentic recipe and cultures.